Scream focuses on artists referencing and working with concepts and imagery from Social Contemporary Popular Culture. Exhibitions are curated directly from contemporary artists as well as from secondary market collections.

The gallery is in itself a commentary on its own concept. Located in Mayfair just a moment away from Sotheby's, Cork St and the Royal Academy it is in the heart of the West London art district. In addition to its location, the gallery's owners are Jamie and Tyrone Wood, son of the legendary guitarist and painter Ronnie Wood from the Rolling Stones. Their lives are completely immersed in the Popular Culture world that the gallery strives to explore through its exhibitions.